December 27, 2010

Monday Marketing Minute #25 – Your 2011 Artist Brand

by Rebecca E. Parsons

Monday Marketing Minute Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell your art?

All these things are possible with a little know how and imagination. Do you have the know how?

Make it a point to understand the New Generation of Web Marketing – Social Media Marketing.

Engagement  = Loyalty = Revenue

It is all about relationships…finding them, building them, maintaining them and capitalizing on them!!

As 2010 washes away and 2011 surfs in Monday Marketing Minute will be focusing on Branding! Do your senses connect your to a brand? Does your brand have relevance? Does your brand represent you? Everything you say…everything you write…everything you put forth on any venue online or off speaks to your brand!

Your logo, color scheme and overall appearance of you website/blog/etsy shop/Facebook Fan Page/Twitter profile is the point of entry into your art..the visual representation of your brand…the total look and feel of your business…it has an impact on your potential buyers and collectors…it has an impact on whether they want to buy your art and whether they trust you or not…they MUST connect to your story to buy art from you!!!

Look professional and memorable and simple… recognizable, clear and consistent. Ask yourself how well does my logo work across media, the scale, in B&W and color…do you have too many taglines, no phone number or addy easily visible?

You may not know: Color improves perception and retention by up to 70%, it increases readership by up to 80%, and is 77% more effective than B&W. Color can increase sales by 80% and, believe it or not, invoices in color are paid by up to 30% faster.

You need:

  1. A Professional Brand Concept that is Memorable

  2. Concise Message that Resonates

  3. Clear Case for Your Art

  4. Enticing Promotion

Engagement  = Loyalty = Revenue

Wording…”our product can be leveraged to increase efficiency” is better than “use our products to increase efficiency”…use bulleted lists for benefits…lead with the pain copy to show you understand and relate to their pain followed by the solution how you can serve them and help them…talk about your capabilities and keep a positive tone…avoid novelty fonts…if you distract them with fancy fonts and images they begin to concentrate on how you communicated than what you communicated…strike a balance

if an opportunity comes to sell a piece you must be prepared and ready to sell…you do not want to make an eager art buyer wait for weeks to get your work of art…have in-house resources to print and deliver your art…be in control

Learn how to launch marketing campaigns…Entrepreneur Magazine/, Duct Tape Marketing blog, Forbes.com, Small Biz Nation on LinkedIn, and SCORE are just a few places to find exceptional marketing and branding information FREE!!!

I wish every one of you a blessed and happy New Year

check back every Monday for marketing tips for Artists

if you like what you see here….PLEASE help spread the word by click a share button at the bottom of the post

Coaching Programs for Artists who are Ready to Make a Living Doing What They Love

Coaching & Mentoring Program for Artists

Are you ready for a change?

Do You Want More…

Time…Buyers….Income…Joy?

Invest in Yourself…Today!

Learn What You Didn’t Learn in Art School or Life School

My Students Practice What I Teach

Rebecca E. Parsons guides creative and indie artist entrepreneurs toward doubling your ROI (Return on Imagination) and to attract more clients. And not just any clients…Your IDEAL Clients/Collectors… (the kind who pay you gladly, stay loyal to you as long as you have art they want, and happily refer you to other people). The bottom line is: I help artists earn an income, if that is what they desire.

I know how to build your business and help you make a living doing what you love…I am doing it right now!!!

Does Coaching Work?

People seeking coaching are self-guided, so the answer is yes. In order to make a good match between what you want out of the coaching experience and the person who can guide you throughout the coaching process, you will need to be cautious and ask good questions.

How to know if you need a mentor or coach…

People seek out coaches for many reasons. The people we coach are usually working through some significant transition in their life or career and believe that something is holding them back. The most valuable results of the coaching experience are: brainstorming, another viewpoint, encouragement, and being accountable to the coach.

Coaching is not a substitute for therapy and it’s not business strategy. You will do the work. The coach guides by asking the right questions that help the client figure out what behavior needs to change and how best to change it. You will learn to engage in authentic conversations and self-assessments to know yourself better.

Make Business Coaching part of your 2011 Marketing Strategy.

Blogging Programs

Today it is easier than ever to drive buyers and collectors to your online sales venues with social media marketing. It’s your front door and what customers most often see. And it is mostly free, except for your time. You would be crazy not to take advantage of this venue for marketing today and put your best foot forward!

Remember, your website is a required destination for anyone to find you by searching through Google, Yahoo, Bing as well as those who hear about you by word of mouth. When you want to find out about something or someone today, don’t you use the Internet to search?

Action Steps:

1. Take a look at your marketing strategy as the year draws to a close.
2. Rethink social media.
3. Decide to Build a Blog or Build Your Existing Blog

Need Help?

Blog for Arts Sake A 3-session teleseminar and e-book.

Take a look at Here Today, Blog Tomorrow…The Original Build a Blog Workshop $398

You will have a your own custom blog website in 4-hours. The program walks you through the process of setting up a blog on any platform, customizing it with widgets and plug-ins, uploading photos, writing posts, etc. A 3-hour training program to get you started on the right foot.

or

My other Build a Blog coaching and Mentoring Programs

Monday Marketing Minute #25

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