April 25, 2011

Monday Marketing Minute #38 Twitter Demystified Series

by Rebecca E. Parsons

This is Part 4 in a series of 10 MM Minutes about Demystifying Twitter.

A strong brand is invaluable to artists. Twitter is one of the quickest ways to build brand recognition for you and your art business. A strong and recognizable creative brand is invaluable to an artist and serves to communicate credibility to your prospective collectors and buyers and other artists as well.

We have learned about your @Name, Profile picture and bio, and Twitter and Your Website. This week we learn:

When to Tweet For Impact:

Tim Ferriss tracked and measured his ’tweets’ and decided that the following times are the best ties to tweet for impact and views…

12 midnight – 4am PST: 6, all between 12 midnight and 2am = 3 per hour
4am – 8am PST: none (partially due to the fact that I am sleeping)
8am – 12 noon PST: 8, all 10am – 12 noon = 4 per hour
12 noon – 4pm PST: 11, 9 between 1:30 – 3pm = 6 per hour
4pm – 8pm PST: 9, evenly spread = 2.25 per hour
8pm – 12 midnight PST: 3 = 0.75 per hour

 

I find it’s worth repeating important tweets up to 4 times in about 18 hours. Typically, that would be evening, late evening, next morning and then the afternoon. Hopefully, that will catch the different audiences. But that’s enough, I don’t want to turn anyone off. ~Guy Kawasaki

Guy generally pre-schedules his tweets 8 hours apart at 7 pm PST, 3 am PST, 11 am PST, 7 pm PST…

Action Step: Use the above information to create a schedule for your tweets.

Part 1 of the Twitter Demystified Series

Part 2 of the Twitter Demystified Series

Part 3 of the Twitter Demystified Series

Please add your suggestions by commenting below…

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