Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales.
My friend, mentor and social media relationship expert, Ted Rubin, has a new book with Social Buzz Club’s Kathryn Rose examining relationship marketing as it relates to business and influence. It is available for pre-order on Amazon.
Return on Relationship
In the connection economy, trust and relationships are the new currency. It’s not a soft thing you do in your spare time, it’s the heart and soul of your business. –Seth Godin, Author of Tribes
Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers.
Ted Rubin and Kathryn Rose see eye to eye with me on this. A company that intends to survive in the modern business environment needs to master the art of building relationships of value. This isn’t touchy-feely. This is pure business survival. –Chris Brogan, CEO, Human Business Works, co-author of The Impact Equation
about the authors…
Ted Rubin is the Chief Social Marketing Officer of CollectiveBias, a Social Shopper Media Company. He is a leading social marketing strategist and in March 2009 started using and evangelizing the term ROR, Return on Relationship. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine. ROR is the basis of his philosophy…It’s All About Relationships! Connect with Ted.
Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales.
Nominated for the 2012 Small Business Influencer Award, Kathryn is also the CEO and co-founder of the Social Buzz Club the world’s first online marketing collaboration network for bloggers, social media professionals and small business owners.
Kathryn is the author of 9 books on social media marketing The Step by Step Guides to: Twitter, Facebook, SEO/Video Marketing and Linkedin for Business, The Parent’s and Grandparent’s Guides to Facebook, the Teen Safety Guide , the best-selling Solving the Social Media Puzzle and Return on Relationship. She is a sought after keynote speaker and trainer on using social media for maximum online visibility and using online marketing and social media tools to create referral networks and to increase sales.