From the category archives:

Build a Blog Workshop

November 12, 2011

My Website Graphics Portfolio

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by Rebecca E. Parsons

Just a few banner and logo designs I have done for websites…I can design a look for your brand. From sophisticated to playful, techno to simple…our designs fit your needs. Click to see more detail…

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March 7, 2011

Monday Marketing Minute #32 Build Your Brand

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by Rebecca E. Parsons

Social Media is the quickest way to build brand recognition for you and your art business in today’s world.

“Americans are eager to deepen their brand relationships through social media,” said Mike Hollywood, director of new media at Cone. “It isn’t an intrusion into their lives, but rather a welcome channel for discussion.”
Being [...]

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February 21, 2011

Monday Marketing Minute #31 Single Avenue Marketing

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by Rebecca E. Parsons

Do you have just a single avenue of marketing your art…a gallery, online gallery, magazine ad, direct mail?
How’s that working for you?
Today it is easier than ever to drive buyers and collectors to your online sales venues with social media marketing. And it is mostly free,except for your time.
Action Steps:

Take a look at your marketing [...]

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December 27, 2010

Monday Marketing Minute #25 – Your 2011 Artist Brand

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by Rebecca E. Parsons

Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell your art?
All these things are possible with a little know how and imagination. Do you have the know how?
Make it a point to understand the New Generation of Web [...]

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December 20, 2010

Monday Marketing Minute #24

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by Rebecca E. Parsons

Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell you art?
All these things are possible with a little know how and imagination. Do you have the know how?
Make it a point to understand the New Generation of Web [...]

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December 13, 2010

Monday Marketing Minute #23

by Rebecca E. Parsons

Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell you art?
All these things are possible with a little know how and imagination. Do you have the know how?
Why not hire a business coach to help you?
Does Coaching Work?
People [...]

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December 6, 2010

Monday Marketing Minute #22 First Time Buyer Program

by Rebecca E. Parsons

Do you have some sort of incentive in place to encourage people to buy your art for the first time?
Why not initiate a First Time Buyer Program.
Offer some incentive or reward:

a set of cards of the original they purchased
a set of postcards of a print
a discount coupon for their next purchase

You are creative, [...]

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Monday Marketing Minute #21 Testimonials for Your Art

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Love your buyers and collectors? Do they love you and your art?  Focus on your existing customers by giving them some incentives for giving you a testimonial.
Also ask for testimonials and referrals. Give them a special URL or e-mail address to record positive experiences they had or how much they love and enjoy your [...]

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Monday Marketing Minute #20 Rewards for Being a Great Customer

Love your buyers and collectors. Focus on your existing customers by giving them some rewards for buying your art. Thanksgiving and the end of the year are great times to reward the.
Studies show that it costs 5 to 7 times more to find new customers than to maintain existing ones. So offer them:

Discounts
Special promotions
Something [...]

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Monday Marketing Minute #19 Who Owns Your Art?

Let’s look at who you are targeting as potential buyers and collectors of your art. Are you focusing on your existing customers and collectors or trying to find new ones?
Studies show that it costs 5 to 7 times more to find new customers than to maintain existing ones.
Do you have a way to capture [...]

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Monday Marketing Minute #18 Word of Mouth Marketing

The Holy Grail of marketing your art…Word of Mouth.
Word of Mouth marketing has been forever changed by the introduction of social media venues on the web!!
What are you doing to capture those potential customers? Do you have a website? A Blog? Any web presence?
Today it is easier than ever to drive buyers and collectors [...]

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C8C Blog Available on Amazon Kindle

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I am pleased to announce that Cre8tive Compass Blog is now available on Amazon.com for Kindle. If you like this blog, please click on the picture below and leave a review…I would be very grateful to you!!!

Don’t forget to sign up for my webinar Blog for Arts Sake it starts next Monday 10/25-10/27…you do not [...]

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Artist BE Vitamin – BE Expressive

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Your Artist BE Vitamin this week is BE Expressive…in all you do…but especially your artwork!!!
Carolee Clark wrote this on her blog…”the happiness that comes from living expressively and authentically is on a whole different plane than the happiness that comes from a new outfit or new car”
how true..how very true…living expressively may be the most [...]

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You've Got to ROLL With The Punches and Get to What's Real

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Build A Blog Workshop Series #1

business wisdom from van halen???
you have lost it Rebecca
Go Ahead and JUMP!!!

Today we launch The Build a Blog Workshop Series with some advice from the song JUMP. It is all about JUMPing right in and building a blog TODAY!!! Go Ahead and Jump!!! Make a commitment to build a blog [...]

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