From the category archives:

coaching for artists

May 4, 2011

An Artist Arising from the Uncertainties

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by Rebecca E. Parsons

A Page from My Journal:
Around the bend, in the unseen…arising from the very uncertainties that may now seem to taunt you, there are some amazing surprises, awesome twists, and spellbinding coincidences about to emerge that you can’t even now imagine. ~Note from the Universe (Tut.com)
As an artist I often find myself in a struggle with [...]

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March 14, 2011

Monday Marketing Minute #33 Art Marketing

by Rebecca E. Parsons

“If you don’t have a website you are invisible. Not just hard to contact, invisible.” Lori McNee, Artist and one of the Top 100 Most Powerful Women on Twitter
For any artist a website is a must…a blog is even better.
Social media is already changing the rules of the marketplace and the way we do business [...]

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February 28, 2011

Monday Marketing Minute #31 Is Social Media a Fad

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by Rebecca E. Parsons

If FaceBook were a country…it would be the 4th largest!
YouTube is the 2nd largest search engine in the world!
There are over 200,000,000 Blogs..54% of bloggers post content or tweet daily
Does this sound like a fad?

Social media isn’t a fad, it’s a fundamental shift in the way we communicate
Think about it…as an artist…as a brand…are you [...]

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February 21, 2011

Monday Marketing Minute #31 Single Avenue Marketing

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by Rebecca E. Parsons

Do you have just a single avenue of marketing your art…a gallery, online gallery, magazine ad, direct mail?
How’s that working for you?
Today it is easier than ever to drive buyers and collectors to your online sales venues with social media marketing. And it is mostly free,except for your time.
Action Steps:

Take a look at your marketing [...]

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January 19, 2011

Focus for the Highly-Distractable Artistic Mind

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by Rebecca E. Parsons

by Molly Gordon, MCC
Two years ago my mastermind buddy, Mark Silver (heartofbusiness.com) suggested we meet daily in an online forum to post our intentions and goals. The idea was that we could help each other be accountable.
I gagged.
But I set up the forum anyway, and played with setting monthly goals and daily actions.
Mostly what I [...]

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January 1, 2011

Spilling the Beans…Rebecca has a TV Show!!

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by Rebecca E. Parsons

I was born to be on stage…born to dance and play and create…born a drama queen…now I will be doing it for the world to see!
Yes, it is official…Rebecca E. Parsons has her own television show:
The premiere is February 14, 2011 at 2PM eastern on Cool2Craft Network

Mixin’ It Up with Rebecca

Hosted by Rebecca E. Parsons, [...]

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December 27, 2010

Monday Marketing Minute #25 – Your 2011 Artist Brand

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by Rebecca E. Parsons

Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell your art?
All these things are possible with a little know how and imagination. Do you have the know how?
Make it a point to understand the New Generation of Web [...]

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The Artist as a Spiritual Explorer Retreat

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I am fully aware that this was serendipity now…this was the first glimpse at my life’s calling…The Artist as a Spiritual Explorer… we can fly…we can soar… -Rebecca E. Parsons

How have I been led to this place…SOAR – The Artist as a Spiritual Explorer Virtual Retreat…I have been on a journey for several years, with [...]

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The Artist as a Spiritual Explorer Unfolds

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My dear ones…May the spirit of a new year fill your home with an abundance of love, laughter, and joy! May the magic of the moment bring peace to your heart all year long! May your creativity take you to amazing places and may you experience the resulting bliss! Much love to all of you [...]

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Monday Marketing Minute #24

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Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell you art?
All these things are possible with a little know how and imagination. Do you have the know how?
Make it a point to understand the New Generation of Web [...]

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Make Your Own Art History Pioneer Woman…

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My philosophy has always been: when everyone is headed in one direction…turn and go the other way for that is where true genius, growth and creativity lies…go forth with wild abandon pioneer woman….make your own art history!!!

After my early morning walk on the beach, I make a cup of jasmine tea and browse FaceBook and [...]

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Monday Marketing Minute #23

Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell you art?
All these things are possible with a little know how and imagination. Do you have the know how?
Why not hire a business coach to help you?
Does Coaching Work?
People [...]

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Monday Marketing Minute #22 First Time Buyer Program

Do you have some sort of incentive in place to encourage people to buy your art for the first time?
Why not initiate a First Time Buyer Program.
Offer some incentive or reward:

a set of cards of the original they purchased
a set of postcards of a print
a discount coupon for their next purchase

You are creative, [...]

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Monday Marketing Minute #21 Testimonials for Your Art

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Love your buyers and collectors? Do they love you and your art?  Focus on your existing customers by giving them some incentives for giving you a testimonial.
Also ask for testimonials and referrals. Give them a special URL or e-mail address to record positive experiences they had or how much they love and enjoy your [...]

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