Our February 13th “Color Muze” segment on Artistically Speaking Talk Show, focused on the fascinating concept and phenomenon of “Synesthesia”, or “Unity of the Senses. I learned about Synesthesia through my color seminars at the IACC-NA (The International Association of Colour Consultants and Designers North America) from Mr. Frank Mahnke, President of the IACC-NA and the Director of the IACC Education/Accreditation Programs conducted worldwide. Mr. Mahnke lectures on the psycho-physiological effects of color, light and the human reaction to the built environment, as well as the role of color as information and communication in the field of marketing. In other words… Color Rocks the Big One…our Perception.
In my first Seminar with the IACC-NA, I learned about how colors (the visual) can provoke associations with our other senses, (smell, touch/the tactile, hearing and taste), as well as affect our perception of weight, volume, size and texture. In the words of Mr. Mahnke , “It seems that the centers for processing sensory information are linked with each other, leading to crosstalk between the senses.” If this is true, and it would seem from the evidence of our senses that it is, then the concept of Synesthesia is an important consideration in any and every color decision we make, with potentially profound consequences emotionally, physically, aesthetically, and even spiritually. How does our perception of Color make us Feel?
We tend to talk about color in terms of the visual; “Oh, that red bedroom is so bright!”, or “That’s a very pale shade of lilac.” But, if we tune into our own phraseology, we may just as often hear ourselves speaking about color in terms of our other four senses, the auditory, (hearing), olfactory, (smell), gustatory, (taste), and the tactile (touch). “Oh, that red is just so loud!” “What a sour green!”, “Such a sweet pink room!“, “I love that soft blue.”
Let’s awaken all our senses by taking a closer look, and tuning into what we feel, and how we respond to color.
What do colors sound like?
Warm colors such as yellows and oranges tend to feel loud to us, and can potentially make a space feel “noisy”. According to Heinrich Frieling, Director of the Institute of Color Psychology, we associate gold-yellow with major keys, and orange with loudness and major keys. Cooler colors such as blue on the other hand, tend to feel quieter and more distant, with darker-hued spaces seeming to further muffle sounds.
What do colors feel like?
What texture does a particular color “feel” like it has? It’s not surprising that yellow tends to “feel” smooth. When we consider yellow’s associations, this makes sense. Have we ever felt a ray of rough or scratchy sunlight? Looking at yellow’s opposite or complement, purple, we can get a sense of velvet. Would this have anything to do with our association of purple with royalty, and the images of purple velvet which we may associate with royal robes?
What do colors smell like?
The chroma, saturation, lightness, and brightness of a particular color can affect its sensory associations. Under Frieling, the Institute of Color Psychology has asserted that the color brown is associated with a musky, or roast taste. We may even use the word “browning” in lieu of the word “roasting”, or to describe part of the roasting process. However, green-blue may elicit fresh to salty associations, while the hue “blue” is essentially odorless. Add to this the nature associations we have to brown in all its aspects (think “earthy”), green-blue (sea) and just “blue” (sky), and the sensory meanings can become clear. Different blue and brown combinations will give different effects, making us think with our noses, as well as our eyes.
What do colors Taste like?
Taste and smell are closely related, and tend to hold the same or similar color associations. Red is sweet and strong, as long as it contains no yellow, and doesn’t cross over into the realm of orange, which may not be so sweet, despite our associations with the fruit. Perhaps the holiday of Valentine’s Day has played upon this “red as sweet” association, with its emphasis on red-wrapped boxes of chocolate, and other sweets. I would ass the term “rich” into the mix, my association with Valentine’s Day chocolate, if its worth its salt- er, sugar. Green, and yellow-green by contrast (red and green being complementary colors, and opposite each other on the color wheel) associate with sour, with yellow-green veering to the tangy, and green, to the juicy. Consider green apples, kiwis, limes, fried green tomatoes (well, maybe not fried…tomatoes ARE fruits though!) Green to yellow-green hues can make our mouths water and our lips pucker just by thinking about them!
Thinking about it. In a way, that is the point.. isn’t it? Because, as we know, as scientists, colorists, designers and artists know, however subliminally, that color IS a matter of perception. Color exists in our brains. As Frank Mahnke says, “There is no doubt that a unity exists from one sense to another. Perception is not just a mosaic of separate sense stimulations. In certain aspects of psychology…the entire organism is looked upon as a whole.”
All of our senses play into the impressions we receive, the internal images we carry, and the ideas we form. resulting in how we feel. How we feel affects how we behave, and vice versa. When we understand, or perceive of color that way, we realize how amazingly, incredibly important and powerful it is. Color really does Rocks the Big One…our Perception. And as some would say, “perception is reality”. What do You think? If you feel so inspired, share YOUR sense and sensibility with us here. We love to hear from you.
What a luscious, luminous world we have as finishers, decorative painters, muralists, artists, artisans and humans, to explore! Please join our Color Muze on Artistically Speaking Talk Show, and Cre8tive Compass Magazine, “where we honor your passion, and your vision, in this community we are co-creating”
Newsflash: for another yummy look at the phenomenon of Synesthesia, please check out Elizabeth Brown’s Colorific blog post on the same subject.