Tonight’s the night…I am so over-the-top excited to be an ambassador for the launch of Gordon Ramsey Everyday kitchenware at KMart during the Cheap Sally Dance Party at BlogHER11. Kmart has reached out to the blogging community and I, and other ambassadors*, will be working the KMart cabana, tweeting and perhaps even creating a YouTube video or two! I will also be blogging about the line when I return from the party!!!
Called Gordon Ramsay Everyday, the collection, will debut in September at Kmart stores. These are really upscale small appliances and miscellaneous items for the oh so special kitchen and the oh so special chef!!
At BlogHER11 Cheap Sally Dance Party
The HOTTEST party at BlogHer… the Cheap Sally Dance Party is hosted, of course by none other than Cheap Sally, your “Go-To Girl for Online Savings.” is hosting ! The party is designed by Party Bluprints and powered by Cololective Bias/Social Fabric! With a combination like that, you know it will be a rocking party!
Additional sponsors for the Cheap Sally Dance Party…
The Party Details:
The invitation only Cheap Sally Dance Party is this Friday, August 5th from 6-9pPM on on the rooftop at the hottest club in San Diego – Stingaree. There will be great food, a premium open bar and a DJ.
There will be a guest appearance by Celebrity Chef Brian Malarkey, who was a Top Chef finalist and is the head chef at local restaurants Searsucker and Burlap! There will be “Brand Cabanas” where the world’s top bloggers will be able to network with brands and sponsors of the party!
Cheap Sally’s “Bring Home the Bacon” Contest
The highlight of this amazing party will be the launch of the “Bring Home the Bacon” contest… for the Best Blogger Job in the World!
Called Gordon Ramsay Everyday, the collection, which will debut this fall at Kmart stores, will be priced in the retailer’s middle price ranges for these product categories. According to Amy Parker, chief marketing officer for home for Sears Holdings, Kmart’s parent, the launch will include an integrated marketing and communications program, which will encompass broadcast television, print and digital media such as Facebook Twitter and tie-ins with the mykmart.com community. The line “will have a strong presence on the (Kmart) website, and we will reach out to the blogger community and maybe include YouTube,” Parker said.
http://features.rr.com/article/04uI5016eLage
According to Curbed.com, celebrity chef Gordon Ramsay will launch his homewares line—set to include cookware, dinnerware, cooking utensils and small kitchen appliances—this fall and Kmart has just announced they are the exclusive retailer for the tyrannical TV chef’s foray into retail. The owner of high-end restaurants like London’s Petrus, where five Barclay’s bankers spent $70K on dinner in 2001, Ramsay might not seem a natural match for discount retailer Kmart, but the chef claims he’s looking to offer his products at “accessible prices.” We should note, that despite the high prices at his restaurants, Ramsay contemplated bankruptcy back in 2009, so he might be more familiar with bargain hunting than one might think.
from FitPerez.com, Hell’s Kitchen chef Gordon Ramsay is taking a leap from television and might be making his way into YOUR kitchen soon! Don’t worry though, instead of yelling, he’s just selling his own line of kitchen products.
Kmart is proud to announce their collaboration with the celebrity chef and will be launching Ramsay’s Everyday kitchen collection in stores this fall. The company shared their excitement in a statement, saying:
“We are thrilled to collaborate with Gordon Ramsay on the Everyday line, allowing us to offer Kmart customers kitchen products made to his exacting standards as a professional chef. Anyone who has watched Gordon in action knows that he’ll accept nothing less than the best—which is exactly the caliber of home products we want to offer our customers, along with compelling value. The addition of quality cookware to our overall portfolio of trusted brands marks an unprecedented step at Kmart in combining true culinary expertise with accessibility in this category.”
Ramsay says he wants to share his expertise in the kitchen by helping at-home cooks acquire the right tools to make the best food, explaining:
“Cooking is my passion. It’s great to be able to provide quality products to everyone, from the novice to the advanced. Many of my fans have been seeking advice for some time on how to help transform their home cooking into more of a fine-dining experience. By developing this collection, I can make the right tools available to them—and, in working with Kmart, I can guarantee each product is being offered at an accessible price.”
As long as we don’t get screamed at for messing up a meal while using his kitchen collection, we don’t see why the products wouldn’t be an affordable investment.
Cheap Sally is announcing the “Bring Home the Bacon” contest, where one lucky winner will earn a $100,000 salary for 2012! The best part is that the winner won’t have to quit their day job or relocate. Cheap Sally wants to increase awareness among consumers that everybody can get a deal and nobody should pay full retail.
Kmart’s Twitter: http://twitter.com/#!/KmartDealsnNews
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