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Is Small the New Big?

written by Rebecca E. Parsons

Marketing Strategy prior to 2008 –

Spend big $$$. Cast wide net. Yell the loudest.

marketing strategies

Marketing Strategy 2010 –

More Intimate. Personalized Service. Human-scale. Boutique. Artisan. Handcrafted. Hand-wrought. Epicurean. with…Agility. Innovation. Warmth. Care. Attention. Devotion. The personal touch of a small business…

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Comments

  1. susanna says

    You have me thinking of etsy with this post. It’s nice to find an online shop that features artwork and objects made by fellow artists, knowing that most of the sales will go to the person who created the work.

    I’ve also noticed that many prominent bloggers are choosing to sponser one other’s blogs and websites in order to attract visitors and drum up business.

  2. Rebecca says

    what a great idea about sponsoring others…that is how social media becomes so powerful…i am all for it…anyone who wants support, just ask me!!!

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