If you have a web presence… you are a publisher!

What does your website say about you?

The look and feel of your website or blog has immediate visual impact on a surfer. To convert that surfer to a reader or client takes more than the look…it takes compelling content delivered on a regular basis. If you understand this, you will have a major advantage over most of your competition. And NOW is the time to leap ahead of other artists who don’t grasp the potential.

Gone are the days of if you build it, they will come…when you put up a website with a few pictures of your work and expected people to find you, like what they see and commission you. Today’s web buyers are much more sophisticated and know what a good website looks like. You have only 6 seconds to capture their interest enough to stay. Then your first paragraph better have something they want to know or they are gone…off to find some artist who is more savvy at marketing their work.

So just what are they looking for?

Fresh and engaging content…and a steady stream of it.

WHY?

Search engines are drawn to fresh, never before written content. The more often you update, the better…and the higher your search engine ranking will be. This is why Blogs are quickly becoming the favorite marketing tool of many savvy artists…they are easy to update, easy to master and nearly free (except for your time).

Artists must engage potential clients to make connections and build relationships. And relationships make sales! Collectors want to know YOU, the artist and what makes you create…they eat this stuff up. You need to capture the heart and imagination of the buyer and create desire for your work.

To do this you must let your uniqueness and personality shine through your words and your images. When you intrigue them as they watch your journey, they come to know you and begin to trust you are who you say you are. That trust results in sales, commissions, referrals, links and long term relationships.

Build a Blog today

Don’t know how?

We can Help!

Blog Coaching Programs

We love what we do. And it shows! We offer a variety of services for the blogger – from 1st timer to experienced, from casual blogger to pro blogger. We can help you set up your site, teach you how to use WordPress and/or a theme, design a look and feel for your blog, teach you to use PhotoShop for blogging, plus we can arrange for you to Fire Your WebMaster and take control of your website with the powerful WordPress Content Management System (CMS). If you don’t see what you need below, just contact me with a request.