Have you heard of Twitter and perhaps even signed up for it but find it oh so confusing? Have other people told you that you need to be on Twitter to promote your art? Have you tried a few Tweets but feel like nobody is listening?
Join the crowd. Many people find it confusing, unnerving or even down right silly!
My grown children rolled their eyes when they found me on Twitter. First blogging, then FaceBook (even My Space) and now this! Silly Mother!!!
However, I advise you learn all about the power of social media…especially Twitter’s micro-blogging. Twitter is one of the quickest ways to build brand recognition for you and your art business. A strong and recognizable creative brand is invaluable to an artist and serves to communicate credibility to your prospective collectors and buyers and other artists as well.
“You want your brand to reside in the hearts and minds of your clients, collectors, prospective customers and competitors. Twitter is the perfect site to begin branding yourself online. It’s true that some people do use (or misuse) Twitter as a way to share their mundane lives with us. However, many intelligent minds are sharing links, news, photos, websites, blog posts, videos, podcasts and more. Finding and networking with like-minded individuals is a great advantage,” says Lori McNee, ranked one of the Most ’influential artists’ on Twitter according to WeFollow!
Over the next 10 weeks I will be explaining the ins and out of Twitter one tiny step at a time. This MMM Twitter Demystified Series will have you Tweeting in no time.
@Name and Photo
The name you choose to use is the first thing that people will see on Twitter. I began my Twitter journey as @Cre8Tiva because I was not sure I wanted to have my real name on there. I quickly learned that I was confusing some people, so I changed it to @RebeccaEParsons. The @ sign always precedes the name on Twitter.
I recommend that you use the name you wish to represent your artist/crafter brand. If it is all about you and that is how people know you, then go for your name. Perhaps you can add artist or crafter at the end…like @RebeccaParsonsArtist. It is easier for people to associate you as an artist or crafter this way. Also, when people search ‘artist’ or ‘crafter’, your name will appear.
Pick the profile image carefully and stick with it. Use the same photo/image of yourself or your artist brand throughout ALL social media. That way people will recognize you instantly if they see the same image over and over again. Changing this image often can confuse people.
ACTION STEP: Think about it and decide what works best for you and your creative business goals. Then go sign up. That is all you need to do this week.