A strong brand is invaluable to artists. Twitter is one of the quickest ways to build brand recognition for you and your art business. A strong and recognizable creative brand is invaluable to an artist and serves to communicate credibility to your prospective collectors and buyers and other artists as well.
Last week we learned about your @Name and we had an action step to secure your name on Twitter. Good job. This week we move to the look and feel of your profile page.
Your Profile & Bio: Really give some thought to your profile statement. This is your opportunity to brand yourself as an artist on Twitter. The biographical words you choose will tell the Twitter world not just who you are but what you are and do. The statement should be ‘catchy’ and written in the voice and tone of your art. If your art is whimsical, make your profile whimsical. If your art is retro, use retro phrasing. This description is what helps people make the decision to follow you or not. So it is important!
The second part of your profile is your page design. You are creative and an artist, so create a custom look for your background… it is one of the best ways to grab attention. And you want attention for your art right?