Monday Marketing Minute #40 Twitter Demystified Series -

This is Part 6 in a series of 10 MM Minutes about Demystifying Twitter.

A strong brand is invaluable to artists. Twitter is one of the quickest ways to build brand recognition for you and your art business. A strong and recognizable creative brand is invaluable to an artist and serves to communicate credibility to your prospective collectors and buyers and other artists as well.

We have learned about your @Name, Profile picture and bio, and Twitter and Your Website. This week we learn:

The Tweet:

Now we get down to the main part of Twitter…The Tweet! The tweet is a post or status update on Twitter, a microblogging service. Twitter only allows messages of 140 characters or less. So, the tweet is called micro-blogging. Easy to read and fairly easy to write….sometimes.

HINT HINT: Try to keep your tweets to a maximum of 130 characters in order for others to easily re-tweet your tweet! (That is next in the series.) Save extra characters by shortening links by using a URL shortener like Bit.ly or TinyURL.

Your goal is to grow a small community of creative people with similar interests who recognize your name and your brand. It’s getting harder and harder to get valuable attention for your art. Tweeting good quality content that has a value for your followers gains attention for you as an artist and therefore, your art. People are looking for something of value to read and share with and, hopefully, “re-tweet” to their followers. Clear brand/product positioning of each tweet is essential for you as an artist if you are going to cut through the clutter and rise to the top of the artist heap…so to speak!!!

Tweet frequently to build your following and brand recognition for your art. I like to share my favorite quotes, knowledge and art tips sprinkled with personal information, blog posts about my art, links, resources and promotional materials about your art. A good rule of thumb for tweeting is one personal tweet for every 10 informative tweets. You will find the right balance that works for you. I try to do 2 per every 10 informative tweets including my re-tweets. You will find what works best for you and your followers. They will let you know if they don’t like what you are doing. Never, ever bombard your followers with tweets and updates.