“Problems cannot be solved at the level of awareness that created them.” –Albert Einstein as a mentor and coach, i facilitate breakthroughs...this is really ALL i do for my clients... i walk with them … [Read more...]
Is Small the New Big?
Marketing Strategy prior to 2008 - Spend big $$$. Cast wide net. Yell the loudest. marketing strategies Marketing Strategy 2010 - More Intimate. Personalized Service. Human-scale. Boutique. Artisan. … [Read more...]
MMM #13 ROI…Return on Imagination
ROI is short for Return on Imagination. As artists and creative business owners this is, or should be, what's it is ALL about? I will borrow from the Hokey Pokey song... You put your right art … [Read more...]
Real Artists Ship!
Steve Jobs said, “Real Artists Ship!” Do you buy that? Well Steve, I understand what you are saying, but I am not sure that I have that vision. Is it art if no one buys it? Where would that leave … [Read more...]
What will the WORLD miss if YOU don't pursue your potential?
Some great art? Your Great masterpiece? or something much more important? Bottom Line...The World Needs Your Gifts! Your creativity and your perception can change the world. The art that you bring … [Read more...]
MMM #12 It's all work until somebody buys it, then it's art
"It's all work until somebody buys it, then it's art." -the Jeremy irons/Alfred Stieglitz character told the Joan Allen/Georgia O'Keeffe character in the O'Keeffe biopic, Could this be true? Not so … [Read more...]
Monday Marketing Minute #11…1000 Buts in the Room
But I can't... But it's too hard... But I don't have an art degree... But I don't know how to sell... But people never comment on my blog... But I never sold a thing on Etsy... ADD YOU PERSONAL BUT … [Read more...]
Monday Marketing Minute #10 Ethical Behavior
The following quote came across my desk today. It really made me pause and think about the state of business today. Do you have a code of ethics for your professional art business? "Ethical behavior … [Read more...]
Monday Marketing Minute #9…Why DO Artists Fail at Making a Living?
from Art & Money Why do so many artists fail in their quest to earn a living through their art? Most artists fail NOT because they lack talent but because they have not been properly trained in … [Read more...]
Monday Marketing Minute #8…How Do You Feel About Selling Your Art?
A recent plea for help...I NEED HELP!! Despite all my efforts at selling my art, I am not selling except for small 2- and 3-figure pieces occasionally. What am I doing wrong? Let me ask you a few … [Read more...]
Monday Marketing Minute #7 – You have Always had the Power…
We continue our marketing series with a discussion about Social Media and the power it has for your marketing strategy. If you are not including Social Media in your marketing strategy, I ask, … [Read more...]
Monday Marketing Minute #6-4 Stages of Community Building for Artists
4 Stages of Community Building for Artists Bloggers love to communicate...those of us who have embraced social media with open arms love to communicate...but are all forms of communication desirable … [Read more...]
Copyright…Painting a Sports Figure
I know many of you are asked to paint a favorite sports figure on the walls of a client's home or business. The next time you are asked, please remember the following. Please note that I will not be … [Read more...]
Monday Marketing Minute #5
The trick of being in a personal brand is that there’s a big difference between being known, being known for something, and also being able to turn that into business.I’ve got a recognizable personal … [Read more...]