Do you have just a single avenue of marketing your art...a gallery, online gallery, magazine ad, direct mail? How's that working for you? Today it is easier than ever to drive buyers and … [Read more...]
Monday Marketing Minute #30 ROI-Return on Imagination
Here at Cre8tive Compass Magazine we are all about is ROI short for Return on Imagination. Every artist probably dreams of seeing his or her art in the hands of someone who appreciates the piece … [Read more...]
Monday Marketing Minute #29 Do You Know Your Why?
Why...How...What... Simon Sinek: How great leaders inspire action Most know WHAT they do... Some know HOW they do it... Few know WHY they do it... The few who know WHY...Stand out as … [Read more...]
MMM #28 I Just Don’t Have Time to be Online…I’m Making Art
Whenever people tell me "I just don't have time to have an be online, I am too busy making art!" I sigh and chuckle as I tell them about John T. Unger, an artist who makes heavy-duty sculptures with … [Read more...]
Monday Marketing Minute #27 Your NEED to be Blogging
Why You Need to Be Blogging Now... Here is a very short video from best selling authors Seth Godin and Tom Peters. It gives a unique perspective on why you should be blogging now. And you’ll … [Read more...]
Monday Marketing Minute #26-Social Media Marketing
Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell your art? All these things are possible with a little know how and … [Read more...]
Monday Marketing Minute #25 – Your 2011 Artist Brand
Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell your art? All these things are possible with a little know how and … [Read more...]
Monday Marketing Minute #24
Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell you art? All these things are possible with a little know how and … [Read more...]
Monday Marketing Minute #23
Are you ready for a change in 2011? Do you want to sell more art, take more classes, do more shows, find a gallery to sell you art? All these things are possible with a little know how and … [Read more...]
Monday Marketing Minute #22 First Time Buyer Program
Do you have some sort of incentive in place to encourage people to buy your art for the first time? Why not initiate a First Time Buyer Program. Offer some incentive or reward: a set of cards of … [Read more...]
Monday Marketing Minute #21 Testimonials for Your Art
Love your buyers and collectors? Do they love you and your art? Focus on your existing customers by giving them some incentives for giving you a testimonial. Also ask for testimonials and … [Read more...]
Monday Marketing Minute #20 Rewards for Being a Great Customer
Love your buyers and collectors. Focus on your existing customers by giving them some rewards for buying your art. Thanksgiving and the end of the year are great times to reward the. Studies show … [Read more...]
Monday Marketing Minute #19 Who Owns Your Art?
Let's look at who you are targeting as potential buyers and collectors of your art. Are you focusing on your existing customers and collectors or trying to find new ones? Studies show that it costs 5 … [Read more...]
Monday Marketing Minute #18 Word of Mouth Marketing
The Holy Grail of marketing your art...Word of Mouth. Word of Mouth marketing has been forever changed by the introduction of social media venues on the web!! What are you doing to capture those … [Read more...]
Monday Marketing Minute #17 Blogging Video
Here is a little video that explains blogging visually. It is a big help for artists who are visual thinkers and it's pretty cute too....enjoy... Feline Playful is have a great 500 Blog … [Read more...]
Monday Marketing Minute #16 Do You Have a Tribe
Real change comes from small groups of people who will get you more people...who will become your tribe!!! Your message must be anticipated, personal and relevant!! It is not difficult to get your … [Read more...]
MMM #15 Become Friends with Discipline
Dirty Footprints Studio said, "I'm trying real hard to become friends with Discipline." People often ask me how I get so much accomplished? Well, I have no life...LOL...yes I do, but I have become … [Read more...]
MMM#14 3 strategies to breakthrough self-sabotage…
“Problems cannot be solved at the level of awareness that created them.” –Albert Einstein as a mentor and coach, i facilitate breakthroughs...this is really ALL i do for my clients... i walk with them … [Read more...]
MMM #13 ROI…Return on Imagination
ROI is short for Return on Imagination. As artists and creative business owners this is, or should be, what's it is ALL about? I will borrow from the Hokey Pokey song... You put your right art … [Read more...]
MMM #12 It's all work until somebody buys it, then it's art
"It's all work until somebody buys it, then it's art." -the Jeremy irons/Alfred Stieglitz character told the Joan Allen/Georgia O'Keeffe character in the O'Keeffe biopic, Could this be true? Not so … [Read more...]